But when I told him the idea was to shoot him riding a bike through the store... he said he'd bet me $20 it wouldn't happen. I told him he maybe didn't quite understand the power of "Hi, I'm going to make your photo for the 1.9 million readers of USA Today, you know what would be fun?"
Fast forward a few days. Me, the media relations woman, my assistant and Doug McMillon are in the Bentonville, AR WalMart. I explained the situation and Doug looked me in the eye and deadpanned "So, what are you going to spend your $20 on?"
It turned out not to be my favorite photos, but the editors at USAT liked it enough to use it online. (the print version hits stands in the morning)
It's always the editorial goal to shoot executives in a way that doesn't look "executive" but it's really nice when you have a subject that is so willing to go along. Doug dodged shoppers, talked to the manager about customer complaints and rode the beach cruiser through the aisles of the store all at the same time. He gave us 45 minutes and we shot three setups with multiple lights and a few looks. Here are the three setups. Enjoy!
P.S. Pay up Dad. Shane needs a new pair of shoes.
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